![]() That said, in some categories it may be too easy to get started selling, with newcomers pricing low to lure buyers away from established sellers. ![]() Create your product listing, send inventory to an FBA (Fulfillment by Amazon) warehouse, and you are in business.” “Getting started is certainly easier than setting up your own website and warehousing infrastructure. ![]() “Amazon makes it easy to reach a large consumer base at scale and gives you the tools and infrastructure needed to do so,” says David Heacock, CEO of FilterBuy which sells replacement air filters for heating and cooling systems. Getting launched as a seller on Amazon is straight forward, but easier in some categories than others where prospective sellers must be approved and meet specific selling requirements. Pro: It’s fairly easy to get started on Amazon Marketplace I canvased a group of SMBs that are doing or have done business on Amazon Marketplace to get their expert opinion about the pros and cons of doing business with Amazon. But is Amazon a good, reliable partner for SMBs to do business with, especially now that President Donald Trump is calling Amazon public enemy number one for small business? With 100 million thoroughly committed Prime customers, and numerous studies finding that more than half of all product searches start on, it is no wonder that so many small and mid-sized businesses have turned to it to find new customers. Bezos reported that more than half of all units sold on Amazon worldwide were from its third-party Marketplace sellers. Marketplace is how third-party companies can partner with Amazon to list and sell products there, with the option of using Amazon to fulfill customer orders as well. Along with news of Amazon’s amazing consumer penetration, it also announced that more than 300,000 U.S.-based small and medium-sized businesses (SMBs) sell through its Marketplace service.
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